Press Release: Mobile Marketing Solutions for the Betting Industry

 

Thursday 27th of March 2008
We are pleased to announce : Mobile Marketing Solutions for the Betting Industry
 
 Communicate your Service to Irish and UK Punters in a Manner that Enhances their Overall Betting Experience
 
 

The mobile phone is the most personal device we have. Most people will not even share their phones with family or close friends. We carry it literally 24 hours a day. It is the most pervasive media outlet, very literally, with one third of the planet carrying a phone.

 

 

With marketers facing an increasingly competitive battle in the communications sphere, leading brands are seeking to exploit this most personal of devices as a tool to help them to win the minds of the consumer.

 

Recent studies indicate that 90% of persons are not interested in receiving ads on their mobile phones. In theory, that leaves less than 10% of users as a potential audience for mobile marketing. In practice, the audience is much larger. As with any medium, once mobile ads offer something of value, user interest shoots up.

 

bet-tec seeks to deliver exceptional mobile marketing solutions to betting industry partners. This is achieved by remaining focussed on making valuable information services available. In this manner, marketing partners will communicate a message to their customers only when the message adds value to their betting experience. In adopting this approach bet-tec ensures that our clients members are protected from blatant advertising and ensures that each mobile communication offers true value to the marketing partner.

 

Take the example of the Horse-Alert service that made available to horse-racing punters. The customer who wishes to track a fancied horse sets an alert by clicking on an icon positioned on the bookmakers betting pages. Each time the horse is declared to run the punter will then receive the following free SMS alerts:

· A reminder that the horse is declared to run that day,

· An alert if the odds on the horse shorten or drift significantly (indicating market strength or weakness).

 

Bookmaker odds and contact details (telephone betting number or WAP address) are included with each text alert. This benefits both punter and marketeer:

· The punter needs to know the odds for the horse and can now place a bet simply by dialing the number.

· The marketer has the unique opportunity to communicate his odds /contact details at the ideal time (when the punter is considering backing a horse) and in a manner whereby it will be perceived as valuable information to the target and not as intrusive advertising.

 

All Bet-Alert text messages are opt-in and it is very clear to the customers how to cancel each service. This is critical. With several companies having adopted nepharious approaches to mobile services, the consumer is rightly sceptical of each new service. For mobile marketing to gain increased consumer acceptance it is essential that all marketeers adopt an ethical approach in this sphere and ensure that the mobile phone inbox will never resemble the email inbox.